The googlethon becomes the alphabet...

Today we hear the announcement that Sergy and Larry have formed a new company called Alphabet. Google will become a subsidiary of Alphabet.

This was kept very quiet and commentators are saying that nobody in Silicon Valley had any idea.

So it was with interest that I quickly looked up the company which is found at abc.xyz. What a catchy domain address. Doing a WhoIs lookup reveals this domain was purchased in March 20th, 2014. Quiet some time ago now and no doubt the thinking started even earlier.

The WhoIs records where updated today as well and the registered company is MarkMonitor which is owned by Thomson Reuters who's purpose is to “protect the world’s leading brands”.

So a lot of speculation but one thing is for sure this decision was not taken overnight.

The thinking is sound and, as Larry says, it will help them to make each company "cleaner and more accountable".

Lets see what new they do as ABC.XYZ.

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